Three-quarters of Hispanic diners order food from restaurants at least once a week compared to about two-thirds of consumers overall, according to Technomic, highlighting the importance of capturing this fast-growing demographic’s dining dollars.
Hispanics are increasingly placing importance on group dining occasions, kids menus and other specific menu and service components at both limited-service and full-service restaurants, reveals Technomic’s new Hispanic Foodservice Consumer Trend Report.
Here are five ways restaurants can appeal to this demographic today.
1. Group dining
Group dining occasions are increasingly important to Hispanic consumers, especially at limited-service restaurants. Over two-fifths of Hispanics say it’s important for LSRs to be able to accommodate larger dining parties of six or more people, up from a third of respondents who said the same two years ago.
2. Kid-friendly menus
At LSRs and FSRs alike, a kid-friendly menu is increasingly important to Hispanic diners. About three-fifths of Hispanic consumers say an expansive kids menu with enticing options for little ones is very important at LSRs and FSRs, compared to half or less than half of Hispanic consumers who said the same in 2015.
Additionally, three-fifths of Hispanic consumers say healthy kids options are important at LSRs, up from half in 2015. Even more consumers—about two-thirds—call out the importance of healthy kids menu options at FSRs today, compared to half of diners in 2015.
3. Alcohol at LSRs
Hispanic consumers are increasingly interested in adult beverage options at LSRs. Aligning with a greater call for alcohol at LSRs from young consumers, half of Hispanic consumers between ages 25 and 34 express interest in ordering alcohol at LSRs, up from just over a third in 2015.
4. Takeout at LSRs
Half of all Hispanic diners say takeout service is extremely important when choosing an LSR to visit, compared to two-fifths of respondents who said the same two years ago. LSR takeout is very important to the majority of Hispanic consumers, though it is less so to the youngest and oldest of those surveyed.
5. Technology at FSRs
A third of Hispanic consumers say that tech-based ordering or payment options figure heavily into their full-service dining decision, up from a quarter of diners who said the same in 2015.