Consumer Trends

Alcohol Consumption on the Rise

With the economic slump continuing and the already vast selection of beers, wines and liquors on the market growing in size and scope, it is no wonder that a recent Gallup poll indicates that the rate of alcohol consumption among Americans is at a 25-year high.

According to Gallup, 67 percent of American adults consume alcohol, with beer being the beverage of choice followed by wine and liquor. The results from this poll were compiled from telephone interviews with a random sample of more than 1,000 adults over two days. Here are more findings:

  • Church attendance is related to the rate of alcohol consumption. Those who do not attend church on a regular basis are more likely to drink alcohol than those who attend regularly.
  • With the exception of one year (2005) when wine was preferred, beer has been the drink of choice among Americans since 1992.
  • Wine is the top choice for women and for Americans over 55.
  • While beer is the top choice throughout the country, East coast and West coast residents are more likely to prefer wine than in other parts of the country.


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