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Consumer Trends

Consumer fact check

Providing exclusive consumer trends and insights from Technomic, powered by Ignite, to enhance your marketing strategy. 

Technomic is a Chicago-based consulting and research firm providing a 360-degree view of the food industry. Technomic’s consumer research team provides in-depth data, analysis and insights on consumer attitudes and usage surrounding foodservice products, amenities and brands, based on thousands of nationally representative survey respondents.


October 2017

Among all QSRs tracked, Cold Stone Creamery is the top-ranked chain for food taste and flavor.

Consumer Brand Metrics, Q3 2016-Q2 2017 [Technomic]


October 2017

Among all fast casuals tracked, Firehouse Subs is the top-ranked chain for food taste and flavor.

Consumer Brand Metrics, Q3 2016-Q2 2017 [Technomic]


October 2017

Among all FSRs tracked, First Watch is the top-ranked chain for food taste and flavor.

Consumer Brand Metrics, Q3 2016-Q2 2017 [Technomic]


October 2017

24% of consumers purchase ethnic flavors from restaurants at least once a week.

2017 Flavor Consumer Trend Report [Technomic]


October 2017

49% of consumers find sweet and tangy flavor combinations highly appealing, up from 44% in 2015.

2017 Flavor Consumer Trend Report [Technomic]


October 2017

39% of consumers say it’s important that restaurants offer local flavors.

2017 Flavor Consumer Trend Report [Technomic]


October 2017

47% of 18- to 34-year-olds say their preferences tend to change with the seasons, up from 39% in 2015.

2017 Flavor Consumer Trend Report [Technomic]


October 2017

23% of baby boomers prefer to stick to their favorite flavors and rarely try new ones, up from 17% in 2015.

2017 Flavor Consumer Trend Report [Technomic]


October 2017

20% of millennials and 22% of Gen Xers actively seek out new flavors to try on a regular basis.

2017 Flavor Consumer Trend Report [Technomic]


September 2017

53% of desserts eaten after a restaurant meal are eaten at the same restaurant, while 34% are eaten at home and 14% are eaten at a different restaurant. 

2017 Dessert Consumer Trend Report [Technomic]


September 2017

22% of consumers say they often feel guilty after eating dessert. 

2017 Dessert Consumer Trend Report [Technomic]


September 2017

46% of dessert purchases are planned, up from 42% in 2016.

2017 Dessert Consumer Trend Report [Technomic]


September 2017

51% of 18- to 34-year-olds say they sometimes visit a specific restaurant for a meal because they offer a dessert they want to order after the meal.  

2017 Dessert Consumer Trend Report [Technomic]


September 2017

43% of desserts ordered at FSRs are shared, compared to 32% at LSRs. 

2017 Dessert Consumer Trend Report [Technomic]


September 2017

Among all chains tracked, El Pollo Loco has the most craveable fried desserts.

Consumer Brand Metrics; Q3 2016-Q2 2017 [Technomic]


September 2017

Among all FSRs tracked, Friendly’s has the most craveable ice cream/yogurt. 

Consumer Brand Metrics; Q3 2016-Q2 2017 [Technomic]


September 2017

Among all LSRs tracked, Baskin-Robbins has the most craveable ice cream/yogurt. 

Consumer Brand Metrics; Q3 2016-Q2 2017 [Technomic]


September 2017

49% of consumers would consider purchasing a brownie for dessert after lunch.

2017 Dessert Consumer Trend Report [Technomic]


September 2017

75% of consumers are more likely to purchase desserts that are made from scratch. 

2017 Dessert Consumer Trend Report [Technomic]


September 2017

57% of consumers eat dessert after a meal at least once a week.

2017 Dessert Consumer Trend Report [Technomic]


August 2017

Among all full-service restaurants tracked, Red Robin has the most craveable fries.  

Consumer Brand Metrics, Q3 2016-Q2 2017 [Technomic]


August 2017

Among all limited-service restaurants tracked, Jimmy John’s has the most craveable chips. 

Consumer Brand Metrics, Q3 2016-Q2 2017 [Technomic]


August 2017

Among all full-service restaurants tracked, Olive Garden has the most craveable soups and salads.

Consumer Brand Metrics, Q3 2016-Q2 2017 [Technomic]


August 2017

42% of consumers strongly agree that ordering small plates is a great way to share dishes when dining with a large group.

2017 Starters, Small Plates & Sides Consumer Trend Report [Technomic]


August 2017

15% of the sides ordered by 18- to 34-year-olds are consumed as snacks.

2017 Starters, Small Plates & Sides Consumer Trend Report [Technomic]


August 2017

36% of consumers would like restaurants to offer more small plates with ethnic flavors or ingredients. 

2017 Starters, Small Plates & Sides Consumer Trend Report [Technomic]


August 2017

45% of consumers are more likely to dine at restaurants that serve complimentary appetizers.

2017 Starters, Small Plates & Sides Consumer Trend Report [Technomic]


August 2017

62% of consumers say it’s important that they can choose the side that comes with their entree.

2017 Starters, Small Plates & Sides Consumer Trend Report [Technomic]


August 2017

51% of consumers are more willing to try a new flavor or ingredient in a small plate than in an entree. 

2017 Starters, Small Plates & Sides Consumer Trend Report [Technomic]


August 2017

38% of consumers strongly agree that they sometimes visit a certain restaurant because they are craving a specific appetizer. 

2017 Starters, Small Plates & Sides Consumer Trend Report [Technomic]


July 2017

Among all FSRs tracked, Cheddar’s Scratch Kitchen and Waffle House are tied as the top-rated chains for affordability.

Consumer Brand Metrics, Q2 2016-Q1 2017 [Technomic]


July 2017

Among all LSRs tracked, Little Caesars is the top-rated chain for affordability. 

Consumer Brand Metrics, Q2 2016-Q1 2017 [Technomic]


July 2017

Among all FSRs tracked, Abuelo’s is the top-rated chain for overall value. 

Consumer Brand Metrics, Q2 2016-Q1 2017 [Technomic]


July 2017

Among all LSRs tracked, Chick-Fil-A is the top-rated chain for overall value. 

2017 Value & Pricing Consumer Trend Report [Technomic]


July 2017

57% of consumers say the use of sustainable foods is very important in creating a good value at restaurants, up from 52% in 2015. 

2017 Value & Pricing Consumer Trend Report [Technomic]


July 2017

37% of consumers strongly agree that they are seeking out restaurant deals more often now than two years ago. 

2017 Value & Pricing Consumer Trend Report [Technomic]


July 2017

Nearly half of consumers (48%) look for low prices from restaurants so they can go out to eat more often.

2017 Value & Pricing Consumer Trend Report [Technomic]


July 2017

34% of consumers say kids-eat-free specials are very likely to influence them to visit a restaurant, up from 27% in 2015. 

2017 Value & Pricing Consumer Trend Report [Technomic]


July 2017

25% of consumers participate in a restaurant-based loyalty or rewards program. 

2017 Value & Pricing Consumer Trend Report [Technomic]


July 2017

More consumers now (58%) than in 2015 (52%) are highly satisfied with the value for money spent at fast-food restaurants. 

2017 Value & Pricing Consumer Trend Report [Technomic]


July 2017

41% of consumers strongly agree that coupons and deals help take the risk out of trying a new restaurant. 

2017 Value & Pricing Consumer Trend Report [Technomic]


June 2017

Among all limited-service burger chains tracked, SONIC Drive-In has the highest rating for memorable advertising.

Consumer Brand Metrics; Q2 2016-Q1 2017 [Technomic]


June 2017

Among all limited-service burger chains tracked, White Castle ranks highest for uniqueness.

Consumer Brand Metrics; Q2 2016-Q1 2017 [Technomic]


June 2017

Among all limited-service burger chains tracked, Smashburger has the highest rating for availability of healthy options.

Consumer Brand Metrics; Q2 2016-Q1 2017 [Technomic]


June 2017

Among all limited-service burger chains tracked, In-N-Out ranks highest for food quality.

Consumer Brand Metrics; Q2 2016-Q1 2017 [Technomic]


June 2017

59% of consumers find burger combo meals including a side and drink very appealing.

2017 Burger Consumer Trend Report [Technomic]


June 2017

35% of consumers say it’s very important that restaurants offer burgers with new and unique flavors.

2017 Burger Consumer Trend Report [Technomic]


June 2017

22% of consumers eat mini-burgers or sliders at least once a month.

2017 Burger Consumer Trend Report [Technomic]


June 2017

50% of consumers say it’s very important that restaurants offer a wide variety of burger toppings.

2017 Burger Consumer Trend Report [Technomic]


June 2017

37% of consumers would consider ordering a burger topped with barbecue sauce.

2017 Burger Consumer Trend Report [Technomic]


June 2017

58% of consumers say it’s very important that they can customize burger toppings.

2017 Burger Consumer Trend Report [Technomic]


June 2017

26% of consumers say breakfast burgers are highly appealing, up from 22% in 2015.

2017 Burger Consumer Trend Report [Technomic]


June 2017

56% of consumers eat burgers at least once a week.

2017 Burger Consumer Trend Report [Technomic]


May 2017

Nearly half (46%) of students’ meals are taken to go.

2017 College & University Consumer Trend Report [Technomic]


May 2017

43% of students say dining programs and amenities were at least somewhat important in deciding which school to attend.

2017 College & University Consumer Trend Report [Technomic]


May 2017

41% of students say it’s important that the foodservice locations they visit are socially and environmentally responsible. 

2017 College & University Consumer Trend Report [Technomic]


May 2017

54% of students strongly agree that it’s important to eat healthy and pay attention to nutrition.

2017 College & University Consumer Trend Report [Technomic]


May 2017

42% of students would like their schools’ foodservice facilities to offer more technology to enhance convenience.

2017 College & University Consumer Trend Report [Technomic]


May 2017

23% of students prefer sports drinks for lunch, up from 18% in 2015. 

2017 College & University Consumer Trend Report [Technomic]


May 2017

21% of students typically skip breakfast.

2017 College & University Consumer Trend Report [Technomic]


May 2017

36% of students say they are more likely to purchase breakfast off campus rather than on campus, up from 30% in 2015.

2017 College & University Consumer Trend Report [Technomic]


May 2017

53% of students visit off-campus restaurants more often during the weekend than during the week.

2017 College & University Consumer Trend Report [Technomic]


May 2017

66% of students order food from an off-campus restaurant at least once a week.

2017 College & University Consumer Trend Report [Technomic]


May 2017

79% of college freshman purchase food or beverage from an on-campus foodservice facility at least once a week, compared to 62% of seniors.

2017 College & University Consumer Trend Report [Technomic]


April 2017

Among all FSRs tracked, Denny’s has the highest percentage of monthly+ users who are Hispanic.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


April 2017

Among all LSRs tracked, Pollo Campero has the highest percentage of monthly+ users who are Hispanic.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


April 2017

In-N-Out Burger has the highest overall rating among Hispanic consumers.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


April 2017

49% of Hispanic consumers say loyalty programs encourage them to visit specific restaurants.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


April 2017

59% of Hispanic consumers say it’s important for Hispanic food at American-style restaurants to taste authentic.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


April 2017

29% of Hispanic consumers say their children usually decide which restaurant or other foodservice location they visit.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


April 2017

38% of Hispanic consumers’ snacks are purchased from a restaurant or other foodservice establishment.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


April 2017

80% of Spanish-dominant Hispanic consumers say they are much more likely to visit restaurants with Spanish-language advertisements, compared to 16% of English-dominant consumers.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


April 2017

19% of Hispanic consumers’ restaurant purchases are ordered for delivery.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


April 2017

37% of Hispanic consumers say they are purchasing food away from home more often now than two years ago.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


April 2017

34% of Hispanic foodservice consumers visit fast-casual restaurants at least once a week, up from 26% in 2015 and 22% in 2013.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


March 2017

Among all chains tracked, Wingstop has the most craveable wings.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


March 2017

Among all FSRs tracked, P.F. Chang’s has the most craveable chicken.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


March 2017

Among all LSRs tracked, KFC has the most craveable chicken.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


March 2017

39% of consumers would order a turkey-based burger for lunch or dinner, up from 33% in 2015.

2017 COP: Poultry Consumer Trend Report [Technomic]


March 2017

36% of consumers strongly agree that it’s important for the turkey offered at restaurants to be from a well-known brand.

2017 COP: Poultry Consumer Trend Report [Technomic]


March 2017

39% of consumers are more likely now than two years ago to order turkey outside of the holiday season.

2017 COP: Poultry Consumer Trend Report [Technomic]


March 2017

40% of consumers would like restaurants to offer a wider variety of turkey sandwiches.

2017 COP: Poultry Consumer Trend Report [Technomic]


March 2017

Preference for chicken dishes with Asian flavors is highest among consumers living in the West.

2017 COP: Poultry Consumer Trend Report [Technomic]


March 2017

50% of consumers say it’s important that they can customize the preparation style for the chicken they order.

2017 COP: Poultry Consumer Trend Report [Technomic]


March 2017

45% of consumers strongly agree that restaurants should offer more chicken entrees with ethnic flavors or ingredients.

2017 COP: Poultry Consumer Trend Report [Technomic]


\March 2017

47% of consumers strongly agree that restaurants should be transparent about where they source their poultry.

2017 COP: Poultry Consumer Trend Report [Technomic]


February 2017

Among all LSRs tracked, Captain D’s has the most craveable seafood.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


February 2017

Among all FSRs tracked, Joe’s Crab Shack has the most craveable seafood.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


February 2017

Among all LSRs tracked, Pollo Tropical has the most craveable vegetables.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


February 2017

Among all FSRs tracked, P.F. Chang’s has the most craveable vegetables.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


February 2017

Roughly a third of consumers would order fish (36%) or shellfish (32%) dishes with ethnic flavors.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

59% of consumers would consider ordering Mexican-style dishes with meat alternatives.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

58% of consumers strongly agree that seafood is just as filling as meals that include meat.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

43% of consumers strongly agree that vegetarian meals are typically healthier than non-vegetarian options at restaurants.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

39% of consumers order seafood because it’s healthier than meat options.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

41% of consumers say they are eating more vegetables now than a year ago.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

65% of consumers, and 71% of consumers 35+, eat seafood at least once every 90 days.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

59% of consumers eat meatless meals (i.e., meals including seafood or meat-free proteins) at least once a week.

2017 COP: Seafood & Vegetarian CTR [Technomic]


January 2017

Among all LSRs tracked, Dickey’s Barbecue Pit has the most craveable pork.

Consumer Brand Metrics, Q4 2015-Q3 2016 [Technomic]


January 2017

Among all FSRs tracked, Bob Evans has the most craveable pork.

Consumer Brand Metrics, Q4 2015-Q3 2016 [Technomic]


January 2017

Among all LSRs tracked, Arby’s has the most craveable beef.

Consumer Brand Metrics, Q4 2015-Q3 2016 [Technomic]


January 2017

Among all FSRs tracked, LongHorn Steakhouse has the most craveable beef.

Consumer Brand Metrics, Q4 2015-Q3 2016 [Technomic]


January 2017

40% of consumers are interested in trying ethnically-inspired pork dishes.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

45% of consumers consider beef to be healthy because it’s high in protein.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

More consumers now (61%) than in 2014 (56%) say flavors imparted by seasonings or spices are very appealing for pork dishes.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

47% of consumers are highly likely to order beef dishes with spicy flavors at least occasionally.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

78% of consumers say beef or pork described as ‘lean’ is healthier, and 42% say it is tastier.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

More consumers now (45%) than in 2014 (40%) say it’s important to know from which country the pork they eat is raised.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

76% of consumers’ meals include meat, poultry or seafood.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


 

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