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Consumer Trends

Consumers continue to cut back on spending

Doing away with daily expenses like morning coffee and bottled water, Americans are taking all measures to cut back on spending, according to the latest Harris Poll.

  • The online poll, which surveyed 2,227 adults in June of this year, found that to save money, 48 percent of Americans are now brown-bagging lunch. This number is up from February, when only 45 percent said they were doing so
  • The cutback was consistent across the generations, with more than half of adults aged 18 to 65 saying they brown bag lunch
  • In addition to packing lunch from home, 22 percent of respondents say they no longer buy coffee in the morning
  • More Americans are also using refillable water bottles instead of buying bottles of water, with 39 percent of respondents now claiming to do so, up from 34 percent in February

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