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Consumer Trends

Consumers' top chains by menu segment

Chains that landed a top spot consistently deliver on all aspects of the dining experience—from providing a welcoming environment to offering time-saving takeout.

About the research

Technomic’s Consumer Brand Metrics program is a comprehensive, ongoing study that tracks the performance of leading limited- and full-service chains by measuring the consumer experience. This report includes the top 100 restaurant chains operating within the U.S. in terms of sales, plus additional chains to round out certain categories or capture regional data. The data represents responses from approximately 87,000 consumers, with data collection occurring between Oct. 1, 2013 and Sept. 30, 2014. Scores represent the percentage of respondents who strongly agree with the statements, ranked on a scale of 1 to 5.

 

Top Bakery Cafe/Sandwich Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
McAlister’s Deli59.5%73%55%58%61%50%
Firehouse Subs58.8%73%55%57%63%46%
Jimmy John’s
Gourmet Sandwiches
58.5%73%51%49%71%48%
 

 

Top Beverage/Snack Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
Pinkberry55.5%68%54%53%58%44%
Ben & Jerry's54.9%67%49%53%60%46%
Caribou Coffee54.6%71%51%43%64%4%

 

Top Burger Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
In-N-Out Burger60.5%76%54%53%63%57%
Culver’s56.6%73%53%53%61%44%
Five Guys53.7%73%48%48%59%%

 

Top Chicken Chain

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
Chick-fil-A60.3%75%57%56%65%49%
Zaxby’s56.0%66%52%54%62%46%
El Pollo Loco51.2%61%43%50%59%44%

 

Top Family Dining Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
Cracker Barrel 
Old Country Store
60.7%70%61%61%58%55%
Bob Evans54.6%63%53%53%57%46%
Perkins Restaurant
& Bakery
50.7%62%46%50%55%41%

 

Top Mexican Chains

 

Overall
score

Service and
hospitality

Unit appearance
and ambiance

Food and
beverage

Convenience
and takeout

Value

Moe’s Southwest Grill

54.1%

70%

46%

51%

61%

43%

Rubio's

52.3%

67%

47%

50%

56%

42%

Qdoba Mexican Grill

51.7%

65%

43%

49%

59%

43%

 

Top Pizza/Italian Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
Papa Murphy’s63.5%80%49%56%74%58%
Maggiano’s Little Italy

58.6%

68%60%57%57%51%
Carrabba’s Italian Grill55.2%66%56%53%54%47%

 

Top Seafood Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
Bonefish Grill55.9%67%57%55%55%46%
Red Lobster53.7%65%52%56%53%43%
Captain D’s
Seafood Kitchen
52.0%63%45%50%57%45%

 

Top Steak Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
The Capital Grille56.8%72%60%54%54%44%
Texas Roadhouse55.6%68%52%55%54%48%
Outback Steakhouse55.2%66%53%55%56%47%

 

Top Varied Menu Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
Seasons 5259.7%71%62%60%55%50%
Cheddar’s Casual Cafe54.2%60%53%54%53%51%
The Cheesecake Factory53.9%63%54%57%52%43%

 

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