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Consumer Trends

Factoids of the day: Loyalty programs by the numbers

60%

Percentage of consumers worldwide who say they’re aware of whether or not a place where they spend money has a customer-loyalty program.

84%

Proportion of those aware consumers who say they favor places with a loyalty program.

75%

Percentage of consumers who value discounted prices or giveaways as the best loyalty program award. Special services were second at 44 percent.

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