Caucasians, but…
Caucasians make up a majority of the adult population, so it’s no surprise that, at 61 percent, they make up the largest share of fast-casual consumers. Dig a bit deeper into the data, however, and you see that fast-casual chains tend to attract Hispanic consumers more than other chains do. While 16 percent of all people polled in Consumer Brand Metrics were Hispanic, 21 percent of fast-casual visitors were.