Key takeaways for foodservice operators
The researchers drew a number of takeaways specifically for restaurateurs. Among their recommendations:
- As meal solution options continue to expand and grow, look for innovative ways to deliver increased convenience for consumers. Consider incorporating digital tools that make ordering easier and faster, or adding pick up/delivery for prepared meal choices.
- Continue to adapt and evolve menus to be more transparent using fresh ingredients and locally sourced, sustainable choices where possible. Promote these ingredient changes on your menu and in your marketing materials.
- Become a part of your diners’ digital and social interactions by embracing technology to drive consumers to your location, website or app, and actively engage with diners when they are on-site.