Incorporate delivery
Given the growth of off-premise, optimizing delivery can engage consumers during breakfast hours—and beyond. Forty-nine percent of patrons at least somewhat agree that they’d be likely to order breakfast for delivery if available.
In May, Denny’s introduced Denny’s on Demand, a 24/7 platform for takeout and delivery ordering through the chain’s website, mobile app and various social media outlets. When the initiative launched, the chain touted that guests would have new ways to order breakfast favorites for off-premise (at any time of day).