Operators that offer a larger selection of wine brands sell more wine, especially at bars. So found a survey of 2,000 U.S. drinkers over the age of 21, reported by Alcoholic Beverage Demand/Tracker.
- Among drinkers who visit restaurants regularly, 31% say they are more likely to drink wine and 23% would order more glasses of wine as a result of being offered a larger selection of wine brands
- With more choices, 26% of wine drinkers are more likely to experiment by ordering wine brands they never tried before
- Among wine drinkers who visit bars regularly, 38% say they are more likely to drink wine and 31% will order more servings of wine with a wider selection of brands
- Only 25% of wine drinkers who visit bars say that a larger selection of brands has no effect on their consumption
"Our latest findings confirm the value for on-premise operators to offer a large selection of wine," said David Decker, president of Consumer Edge Insight, the company that conducted the survey. "For those who enjoy wine, seeing a larger selection of brands at a bar or restaurant is an invitation to consume and experiment."