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Consumer Trends

Millennials' favorite chains

krispy kreme donuts

Millennials, the much lauded-after generation that marketers still are trying to figure out, have a different set of needs and wants than the overall consumer base. Quality must be balanced with convenience, and it’s as much about the overall experience as it is about the food. Technomic asked millennials to rate their visits at restaurants to see which chains are meeting those dining-out desires. Here’s a look at who came out on top: 

krispy kreme donuts

Quick service

CHAINOVERALL RATING
Krispy Kreme67.8%
In-N-Out Burger66.9%
Chick-fil-A65.5%
Ben & Jerry's62.3%
Cinnabon62.0%

 

firehouse sub

Fast casual

CHAINOVERALL RATING
Firehouse Subs66.3%
Raising Cane's Chicken Fingers63.6%
Fuddruckers63.0%
Jersey Mike's Subs62.4%
The Habit Burger Grill62.4%

 

cracker barrel pancake breakfast

Midscale

CHAINOVERALL RATING
Cracker Barrel Old Country Store63.0%
Bob Evans50.7%
Waffle House47.7%
Huddle House46.7%
IHOP45.6%

 

oreo cheesecake factory

Casual dining

CHAINOVERALL RATING
The Cheesecake Factory63.0%
Bahama Breeze61.6%
Seasons 5258.9%
Carrabba's Italian Grill58.6%
Maggiano's Little Italy58.2%

 

VIEW THE FULL CONSUMER PACKAGE

 

Source: technomic

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