Can you measure craveability? Technomic says yes. In its ongoing Consumer Brand Metrics study, the researcher asks consumers to rate leading chains on offering “craveable items I can only get here.” These are the fast-casual concepts with the highest ratings and the unique items their customers yearn for.
Most craved: Burritos
What fans said: “I really love ... how they use healthy ingredients.”
- Fifteen percent of respondents in a Morgan Stanley study from January said they wouldn’t return after recent outbreaks, though ratings of food quality, taste and value weren’t affected.