U.S. retail sales of natural and organic foods and beverages in 2010 rose 9% over the previous year and 63% higher than sales five years earlier. The market reached a value of nearly $39 billion in sales in 2010, states research publisher Packaged Facts in its report titled Natural and Organic Foods and Beverages in the U.S., 3rd Edition.
- 38% of U.S. adults who are grocery shoppers buy organic products
- 58% of consumers buy packaged food marketed as all-natural (but not organic)
- 37% seek out natural and organic foods and beverages
- Natural and organic sales will ultimately increase by 45% by the end of 2011 and are forecasted to grow even more over the next several years