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Consumer Trends

New directions for breakfast

Consumers are looking for innovative breakfast foods at all hours of the day and in a variety of forms and sizes. Higher quality ingredients, new flavors and nutritious options are in demand as well. Here are seven trends to watch for on the breakfast front:

  1. Artisan Breakfast: Traditional meets contemporary with worldly flavors and high quality ingredients
  2. Third Wave Coffee: Roasted in micro-batches and brewed with maximum flavor to bring high quality and savvy to a cup of Joe
  3. New Whole Grains: Sorghum, quinoa and amaranth add excitement and health to cereals, breads and gluten-free items
  4. Waffles Gone Wild: Redefine these often overlooked gems for lunch and dinner as sandwiches or desserts
  5. Breakfast Pizza: Double pizza pleasure by serving an egg, cheese and sausage topped pie to satisfy breakfast cravings any time of day
  6. Eggs All Day: Adaptable, nutritious and versatile, eggs are an easy-to-feature addition to or centerpiece of many preparations
  7. Breakfast in A Bowl: Flexibility and ease meet sweet and savory

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