Consumer Trends

Rich man, poor guest

One-percenters may not be the ideal customers their income would suggest. True, households with annual incomes of at least $100,000 account for 38 percent of all restaurant sales, according to the National Restaurant Association. But the number of those homes has fallen 3 percent, with the slide continuing. Asked for its take, Chicago-based research firm Technomic notes that high-income consumers are prime users of daily deals, suggesting they’re bargain hunting like everyone else. 


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