Technomic has announced the winners of its 2016 Chain Restaurant Consumers’ Choice Awards in four categories, based on consumer assessments of more than 60 attributes, delivered through the market researcher’s Consumer Brand Metrics program. “It’s important to point out that it’s the consumers who rated the chains and selected the winners,” says Darren Tristano, president of Technomic. “In essence, this award is from the customers themselves.” The awards will be presented at Technomic’s Consumer Insights Planning Program conference, which is being held Jan. 13-14 in Newport Beach, Calif. Here’s what consumers had to say about the winners.
Quick Service | Fast Casual | Full Service | |
|---|---|---|---|
Food quality | Papa Murphy's Take 'N' Bake Pizza Why: A consistent, fresh product that's easy to bake | Firehouse Subs Why: Fresh, great tasting meats at a reasonable price | Bonefish Grill Why: Quality seafood that is fresh and well prepared |
Intent to return | In-N-Out Burger Why: Good food at a friendly establishment with a great staff | Rubio's Why: The food is good and feels healthy, and staff care about guests | Cheddar's Scratch Kitchen Why: Great customer service and reasonably priced portions that taste great |
Provides value through service | Chick-fil-A Why: Fast, friendly service, and the order is always right | Jimmy John's Gourmet Sandwiches Why: Quick and easy food that's good and low cost | Cracker Barrel Old Country Store Why: The employees are friendly, polite and treat all guests well |
Socially responsible | Ben & Jerry's Why: The food is good as well as local, plus they are accommodating to those with allergies | Chipotle Mexican Grill Why: They are wholesome and demonstrated that their views on animal cruelty are real | Seasons 52 Why: The food is fresh, seasonal, delicious, creative and low-calorie |
VIEW THE FULL CONSUMER PACKAGE
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