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Consumer Trends

Technomic's 2016 Chain Restaurant Consumers' Choice Awards

seasons 52 salami piccante flatbread

Technomic has announced the winners of its 2016 Chain Restaurant Consumers’ Choice Awards in four categories, based on consumer assessments of more than 60 attributes, delivered through the market researcher’s Consumer Brand Metrics program. “It’s important to point out that it’s the consumers who rated the chains and selected the winners,” says Darren Tristano, president of Technomic. “In essence, this award is from the customers themselves.” The awards will be presented at Technomic’s Consumer Insights Planning Program conference, which is being held Jan. 13-14 in Newport Beach, Calif. Here’s what consumers had to say about the winners. 

 

Quick Service

Fast Casual

Full Service

Food quality

Papa Murphy's Take 'N' Bake Pizza
Why: A consistent, fresh product that's easy to bake
Firehouse Subs
Why: Fresh, great tasting meats at a reasonable price
Bonefish Grill
Why: Quality seafood that is fresh and well prepared

Intent to return

In-N-Out Burger
Why: Good food at a friendly establishment with a great staff
Rubio's
Why: The food is good and feels healthy, and staff care about guests
Cheddar's Scratch Kitchen
Why: Great customer service and reasonably priced portions that taste great

Provides value through service

Chick-fil-A
Why: Fast, friendly service, and the order is always right
Jimmy John's Gourmet Sandwiches
Why: Quick and easy food that's good and low cost
Cracker Barrel Old Country Store
Why: The employees are friendly, polite and treat all guests well

Socially responsible

Ben & Jerry's
Why: The food is good as well as local, plus they are accommodating to those with allergies
Chipotle Mexican Grill
Why: They are wholesome and demonstrated that their views on animal cruelty are real
Seasons 52
Why: The food is fresh, seasonal, delicious, creative and low-calorie

VIEW THE FULL CONSUMER PACKAGE

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