Consumer Trends

Teen drinking rates at all time low

The 2010 Monitoring the Future Survey, in partnership with the National Institute on Drug Abuse and the University of Michigan, reported that teenage drinking rates are at the lowest point since the study’s 1975 inception. The study measures teens in grades 8, 10 and 12, with over 46,000 students and 396 schools participating.

  • Students in 8th and 10th grades are experiencing the lowest drinking rate since their inclusion in the study in 1991
  • 30-day prevalence rates in the 8th grade have decreased by about half, with 10th grade rates falling one-third and 12th grade decreasing by about one quarter
  • Drinking prevalence rates among 12th graders are at the lowest in the 36 years of the study
  • All three grades reported lower proportions of students binge drinking at least once in the two weeks before the study


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