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Consumer Trends

Top chains by menu segment

Restaurants that landed a top spot on the list of favorite chains consistently deliver on all aspects of the dining experience that matter to consumers—from providing a welcoming environment to offering easy, time-saving takeout solutions.

About the research

Technomic’s Consumer Brand Metrics program is a comprehensive, ongoing brand performance study that tracks the performance of leading limited-service and full-service restaurant chains by measuring the consumer experience. This study included the top 100 chains in the U.S. in terms of sales, plus additional chains that fall outside the top 100 to round out certain categories. An online questionnaire asked consumers about the importance of more than 60 attributes related to the restaurant experience, followed by questions about specific restaurant brands and recent experiences with those brands. The data represents responses from approximately 80,000 consumers, with data collection occurring between Oct. 1, 2012 and Sept. 30, 2013. Scores represent the percentage of respondents who strongly agree with the statements on a scale of 1 to 5.

Top Beverage/Snack Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
Krispy Kreme58.1%71%51%55%65%49%
Caribou Coffee56.2%71%52%48%63%47%
Pinkberry55.2%66%54%53%58%45%

 

Top Bakery Cafe/Sandwich Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
Firehouse Subs63.5%77%59%60%68%53%
McAlister’s Deli59.5%72%55%59%61%50%
Jason’s Deli58.5%71%50%59%64%49%

 

Top Burger Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
In-N-Out Burger60.5%77%53%52%64%57%
Culver’s58.4%74%52%56%64%46%
Fuddruckers56.9%71%54%57%55%48%

 

Top Chicken Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
Chick-fil-A64.9%78%61%61%69%55%
Zaxby’s56.7%68%53%54%63%45%
Boston Market50.1%61%43%47%57%42%

 

Top Family Dining Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
Cracker Barrel63.6%71%64%62%62%58%
Bob Evans55.8%66%54%54%58%47%
Shoney’s50.1%60%46%49%51%45%

 

Top Pizza/Italian Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
Papa Murphy’s66.9%81%53%59%77%66%
Maggiano’s Little Italy

58.4%

69%58%57%58%50%
Carrabba’s Italian Grill58.0%68%59%58%54%51%

 

Top Mexican Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
Rubio’s55.8%69%50%53%59%48%
Moe’s Southwest Grill53.8%67%47%50%59%46%
Chipotle Mexican Grill52.2%66%44%49%59%44%

 

Top Seafood Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
Bonefish Grill56.6%69%56%56%55%48%
Red Lobster54.1%65%52%57%52%45%
Joe’s Crab Shack53.8%63%55%56%50%46%

 

Top Steak/Barbecue Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
Texas Roadhouse56.4%68%54%56%56%49%
Famous Dave’s55.9%66%55%55%56%47%
Outback Steakhouse54.1%67%53%54%53%44%

 

Top Varied Menu Chains

 Overall
score
Service and
hospitality
Unit appearance
and ambiance
Food and
beverage
Convenience
and takeout
Value
The Cheesecake Factory55.0%65%55%59%52%45%
Red Robin Gourmet Burgers53.9%63%54%56%53%43%
Cheddar’s Casual Cafe53.4%55%53%54%54%51%

 

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