You may be tired of hearing about millennials, but keeping them engaged is key to maintaining sales; the heaviest LSR users tend to be those in their 20s and 30s. Here’s a look at five ways to keep the attention of this demographic cohort of digital natives.
Seven in 10 millennials say it’s important for restaurants to provide menu details on their website, according to Technomic’s Consumer Brand Metrics, and six in 10 say they want food photos. Above all, 76% of millennials want to see food and beverage prices online before they decide to visit the store.
Millennials like the convenience of mobile rewards programs. Almost half say mobile-based programs are a consideration when deciding where to eat, vs. 17% of baby boomers.
3 stealable ideas millennials will love: Limited-service edition
5. Social media
A third of millennials say social media connections are important in choosing where to dine. They’re using Facebook and Instagram the same way as websites—to get information—though they are also able to quickly message a brand with questions or product ideas.
Fat Brands just announced a 40-year deal that will place its flagship burger brand into 40 Round Table Pizza locations. Here’s why the company is so big on the idea.
Kiosks’ benefits aren’t on the labor line, casual dining does some soul searching and you can’t eat ice cream while on the phone are among the lessons from the three-day event.
The fast-food sandwich giant is reintroducing the bread after a four-year absence as part of yet another refresh of its menu, including a new spicy sauce and Baja Chipotle potato chips.
Marketing Bites: As recreational marijuana is legalized in more states and consumers relax their attitudes around the drug, restaurants large and small are having some fun on 4-20, widely considered a national day of pot celebration.