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People from all walks of life drive up to order their food. But some demographic groups are more likely to pull up, according to Technomic's Consumer Brand Metrics.
59% of drive-thru consumers are women, vs. 51% of all study respondents.
20% of customers at the window are black, vs. 14% of all of those surveyed.
57% live in households that make less than $50,000 in annual income, vs. 46% of all respondents.
34% those ordering at the drive-thru are millennials, vs. 31% of all.
The QSR chain says it has the potential to triple its footprint in that area.
A new report gives a glimpse into some of the outreach tactics restaurants are using online.
Venerable business principles and concepts were shipped off to the old folks' home this week, worsening observers' neck arthritis.
The new dishes include three new sandwiches and margaritas.
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Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
Ideas from the field you may want to borrow