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People from all walks of life drive up to order their food. But some demographic groups are more likely to pull up, according to Technomic's Consumer Brand Metrics.
59% of drive-thru consumers are women, vs. 51% of all study respondents.
20% of customers at the window are black, vs. 14% of all of those surveyed.
57% live in households that make less than $50,000 in annual income, vs. 46% of all respondents.
34% those ordering at the drive-thru are millennials, vs. 31% of all.
Philip Gay previously served as an executive with California Pizza Kitchen and Wolfgang Puck.
Cinco de Mayo is just around the corner, but it’s not too late to add a couple of celebratory items to the menu.
Industry veteran to “strengthen digital and social platforms.”
A Southern restaurant in Chicago focused its massive renovation on frying more chicken and, potentially, keeping and recruiting more line cooks.
Up-and-coming restaurant chains and what’s propelling their growth
Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
Ideas from the field you may want to borrow