Consumer Trends
Consumer trends, insights and preferences
Consumer Trends
The state of discounting
How many American consumers use coupons, how frequently and in what format? These questions and more are answered in the state of discouting analysis.
Consumer Trends
5 'new' restaurants worth noticing
Reinvention is the star of the current list of concepts we're eyeing, as Cafe Annie makes a comeback, the Four Seasons unveils its new location and Alinea 2.0 has its much-awaited reveal.
Members of Gen-Y or the millennial Generation—18-to 29-year-olds—were hit harder with pay cuts and unemployment during the recession, but their spending habits have not significantly changed. In addition, the diversity of this multicultural generation is increasing. According to Packaged Facts’ recent Gen-Y research, it is expected that these freer-spending millennials will be critical to American economic recovery.
Moms reported that the biggest difficulty in getting their children to eat more fruits and vegetables was the lack of having a wide variety of options in restaurants. Although they noted that in 2010 it was significantly easier for them to find fresh produce when dining out, especially at fast food establishments, it still accounts for only a fraction of the menu items at QSRs, and there is still huge room for improvement.
Currently, 12.4% of all foodservice operations have at least one menu item mentioning "California" in the name of the dish—up from 8% in 2005. The descriptor is most often used in items like chicken, turkey, veggies and burgers. While California is not the first state to have its name attached to a dish (NY Strip Steak is a classic), few evoke the same appeal.