Costa Offers TV Viewers Weekly Fresh Tips

Viewers of NECN's popular restaurant review show "TV Diner" are reminded 'If you are tuning in to dine out' make sure you stay tuned for the 'Fresh Idea of the Week' a new "TV Diner" segment that began earlier this month.

"When TV Diner approached us about the new show segment, we new it was a natural fit," said Mike Scuderi, marketing director for the distributorship, which was awarded the ID Innovator of the Year in 2001.

"After all, we are the 'Fresh Idea Company,'" he added, alluding to the company's motto.

The segment is designed to offer a weekly tip on specialty produce items, locally grown produce, food safety, specialty foods and more. Although TV Diner has final creative approval, Costa Fruit & Produce, whose president, Manny Costa, is one of the founders of Pro*Act, will act as a content consultant and the segment will be followed by a 30-second spot about distributorship.

Many Costa employees are featured in the spot. "Rob Blacker, Jack Flynn and Dan Arredondo all did a great job," said Costa.

TV Diner airs on NECN (New England Cable News) Monday through Friday at 3:30 pm, Saturday at 10 AM and 7 P.M. and Sunday at 6 A.M.


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