Gigi’s is infused with the personality of Gigi herself, the founder of the concept and a musician-turned-cupcake baker. Her rags-to-riches story is relayed on the website, along with the personal yarns of new franchisees who join the “family.” That spirit of connection, and the fact that 10 daily-changing cupcakes are baked fresh in each store sets Gigi’s apart in the narrow dessert niche.
| Location | Franklin, Tenn. |
|---|---|
| 2013 Systemwide Sales ($000) | $35,000,000 |
| YOY Sales Change | 17.2% |
| 2013 U.S. Units | 95 |
| YOY Unit Change | 20.3% |
| 2013 Average Unit Volume ($000) | $400,000* |
| Future 50 Year | 2014 |
| Franchising | Yes |
*Technomic estimate
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