This build-your-own fast casual’s growth has been concentrated in the Southeast (close to its home-base) with a menu that skews to the Southwest. Barberitos is competing in the same space as larger players such as Qdoba, Chipotle and Moe’s Southwest Grill, offering scratch-made items such as burritos, quesadillas, fajitas and bowls. Featured proteins include chicken, grass-fed beef, ground turkey and organic tofu.
| Location | Athens, Ga. |
|---|---|
| 2014 Systemwide Sales ($000) | $27,900,000* |
| YOY Sales Change | 16.7% |
| 2014 U.S. Units | 39 |
| YOY Unit Change | 11.4% |
| 2014 Average Unit Volume ($000) | $755,000* |
| Future 50 Year | 2015 |
| Franchising | Yes |
*Technomic estimate
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