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Dickey’s appoints Diana LaRocca CMO

Dickey’s Barbecue Restaurants said it has named Diana LaRocca chief marketing officer of the 520-unit fast-casual chain.

LaRocca, who previously served as Dickey’s vice president of marketing, will drive overall brand strategy and oversee national, social media and in-store marketing initiatives.

"The Dickey family is thrilled to welcome Diana to the role of CMO," said CEO Roland Dickey, Jr. "Diana is highly qualified for this role and after joining Dickey's as the VP of Marketing, we know she is the right fit to fulfill the role of CMO and we look forward to her lending her talents in creating innovative and effective campaigns."

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