The findings, published in the new Generational Consumer Trend Report reveal numerous and often-subtle factors that play an important role in shaping menu and restaurant trends, while also highlighting key opportunities to effectively market to these segments.
Technomic examined attitudes and behavior relevant to restaurant services for three generational segments: the Baby Boomers (age 43-62); Generation X (age 32-42); and Millennials (age 16-31). In addition, it looks at differences across and within each generation.
For example, key findings are presented for younger versus older Millennials, including insights pertaining to ethnicity and gender, including special topics such as Internet ordering, brand preferences, and preferences by dining occasion.
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