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DMA adopts Amphire technology platform; also to serve on Amphire board

JULY 16--Distribution Market Advantage (DMA), Schaumburg, IL, a $12-billion national distributor marketing organization to multi-unit operators, has announced an extensive agreement with Amphire Solutions, Inc., Boise, ID.
DMA will serve as a development partner to Amphire to address the needs of its shareholder distributors and operator customers. A technology provider to the foodservice industry, Amphire will power the organization?s e-Advantage web order management and reporting system. DMA also will play a leadership role on Amphire?s board of directors, and DMA?s distributors will have the option to adopt Amphire?s full line of industry-specific technology solutions for their local needs.
"The DMA board of directors recognizes that DMA?s core competency is in providing national distribution and procurement solutions for chain operators. By establishing this relationship with Amphire, we are able to enhance our e-Advantage brand with a technology partner with proven technology and an understanding of the foodservice industry," comments Bob Salas, DMA president and ceo. "Amphire also has the support of major technology players such as Microsoft and Compaq."

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