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Dunkin’ Brands CEO: McDonald’s all-day breakfast is ‘a good thing’

Dunkin’ Donuts is not feeling a sales squeeze from McDonald’s debut of all-day breakfast, Dunkin’ Brands CEO Nigel Travis said on an earnings call Thursday—noting that if pressed, he would “come out and say it’s a good thing” for the coffee-and-donuts chain.

“We think (McDonald’s breakfast) could actually net benefit us because it will focus everyone back on the fact that we have a menu that we serve all day,” Travis said in response to an analyst. “We serve it very effectively all day; we operate it well all day.” 

Travis’ statements echo comments made earlier this week by Sonic executives, who stated on an earnings call that the McDonald’s rollout does not pose a threat to the drive-in chain’s sales.

U.S. comp sales at Dunkin’ Donuts were fairly flat during the third quarter ended Sept. 26, rising 1.1 percent year over year.
 

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