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Dunkin’ Donuts 2015 sales ‘disappointing’

dunkin donuts coffee cups

Declining traffic at Dunkin’ Donuts dragged down domestic Q4 comps 0.8 percent year over year, parent company Dunkin’ Brands said Thursday.

In-restaurant sales of the chain’s K-cups and packaged coffee also negatively impacted same-store food and beverage sales, the company said.

U.S. comps at Dunkin’ Donuts grew 1.8 percent for the full fiscal year, a figure Dunkin’ Brands CEO Nigel Travis called “disappointing.”

“To help drive positive Dunkin' Donuts transactions in 2016 and the years beyond, we have begun executing against a strategic plan designed to enable us to deliver an even better guest experience through stronger product innovation, leading technologies to enhance convenience such as on-the-go mobile ordering and targeted, compelling value offers,” Travis said in a statement.

Total revenues at the QSR chain increased 6.2 percent during Q4, to $153.1 million.

Domestic comps at sister brand Baskin-Robbins grew 4.4 percent during Q4 and 6.1 percent for the full fiscal year, rising on increased traffic.

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