The duo behind New York City’s acclaimed Eleven Madison Park fine-dining outpost are preparing to launch a new fast-casual concept with parallels to Jose Andres’ Beefsteak.
The venture, Made Nice, will feature seasonal and artisan ingredients at a price ranging from $10 to $15 a ticket, Daniel Humm and William Guidara told The Wall Street Journal.
The pair stressed that their initial site, not far from Eleven Madison, will be conceived and developed as a restaurant, not as Unit 1 of a massive chain.
However, as alumni of Danny Meyer’s Union Square Hospitality Group, they had exposure to a killer multi-concept fast-casual brand, Shake Shack, which USHG spun off in a stock offering earlier this year. The original Shake Shack location is a truffle throw from the front door of Eleven Madison, which Meyer sold to them a few years ago.
Eleven Madison is regarded as one of the best and most successful restaurants in the country, with a three-star rating from Michelin.