New York City is booming with concepts from consumer packaged goods manufacturers. Whether these eateries—mostly cafes—were designed to counter falling sales of packaged products or to modernize brand images with new flavors and DIY options for millennials, they bring another source of competition to the restaurant industry. It’s not a new idea—in 2000, Nestle found success with its Nestle Toll House Café by Chip. Now, more brands are tossing their bowls in the ring.
Buzz: With customizable and signature oatmeal bowls that are both sweet and savory to expand beyond breakfast, the four-year-old concept is offering franchise deals for fast-casual and express stores. It’s also hooked up with delivery partners GrubHub and Seamless.
Buzz: It brought in upscale stars, such as Milk Bar’s Christina Tosi and former Per Se GM Anthony Rudolf, to concept its bowls, which will cost $6.50 to $7.50. The restaurant, located in Times Square, features automat-style cubbies, using tech to dispense cereal.