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Emerging Brands

GameWorks rolls out new restaurant concept

The eatertainment chain’s The Works Kitchen features a modern American menu designed by a Guy Fieri collaborator.
Photograph courtesy of GameWorks

A month after announcing a new owner and CEO, entertainment-focused chain GameWorks is rolling out a new restaurant concept.

The Works Kitchen at GameWorks, with a modern American menu designed by Guy Fieri collaborator Tony Leitera, is open at all seven of the chain’s units.

“The launch of The Works Kitchen at GameWorks is an exciting development for our entertainment brand,” Leitera said in a press release. “We are placing a strong emphasis on the food we offer our guests.”

GameWorks is not the only eatertainment brand experimenting with its culinary offerings. Earlier this year, Dave & Buster’s announced it was trialing a fast-casual dining option, as well as pay-at-the-table capabilities at its full-service establishments, to get customers back to playing video games more quickly.

At GameWorks, the new menu focuses on upscale twists on traditional comfort foods, including Bavarian pretzels, pizzas, Buffalo-fried cauliflower, burgers (including the plant-based Impossible burger), and Instagram-ready milkshakes such as the Frozen Brunch with bacon, Belgian waffle and maple syrup.

GameWorks also operates the TableTop Tap House, a sports bar with pub fare, in San Francisco.

In September, the Los Angeles-based chain announced that one of its lenders, ExWorks Capital, had assumed full ownership and that Philip Kaplan, a former managing partner of a real estate company, had become CEO of the brand.

 

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