Drivers of Out of Home Iced Tea Consumption: Language and Attitudes

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Iced tea plays an important role in out of home consumption behavior across foodservice channels, day parts, and menu types. As competition between out of home venues continues to increase, so does the importance of an optimized iced tea offering. To this end, the language used to describe the iced tea and the benefits emphasized are often as impactful as the iced tea itself.

Drawing upon recent proprietary research conducted by Datassential for S&D Coffee & Tea, this webinar examines the behaviors, attitudes and perceptions of iced tea drinkers to aid in this optimization, delving into both current and emerging iced tea preferences.

In this webinar, attendees will:

  • Understand preferences around iced tea types, formats, and customization options
  • Explore attitudes around iced tea compared to alternative cold beverage options
  • Identify the most impactful language for encouraging iced tea consumption
  • Gauge reactions to innovative or trending iced tea beverages
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