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F.A.B. Touts New Up for Grabs

Called Up for Grabs™, the program offers distributors an exclusive brand designed for the convenience channel. It includes a variety of premium products, specialized merchandising systems, training and order guides, and branded apparel.

Designed to provide c-stores a way to differentiate from the competition, Up for Grabs™ includes several foodservice categories, including pizza, sandwiches, hot & go, hot beverages and cold beverages. Customers can implement the entire offering, or select individual concepts to fit their needs.

“Our distributors are excited about the growth opportunity that Up for Grabs™ offers their c-store customers,” said Bill Lewis, senior vice president of sales for F.A.B. “This program allows the distributors to support their c-stores with a proprietary brand that offers high-quality products at a better price than the competition, which results in greater customer loyalty.”

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