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Independents' top sales-boosting tactics

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In such a competitive industry, even top restaurants have to work on building sales each year. So we asked the operators who earned a spot on Restaurant Business’ Top 100 Independents ranking what worked for them this past year. By far, special events were the most popular tactic for growing sales, with everything from holiday celebrations to in-house-specific events. Here, a list of the specific events that worked, along with the three other top means for boosting sales. 

Special events

Lunch-and-learn events
Tao Downtown, Tao Uptown, Lavo NY

Wine week and Kentucky Derby party at Wollensky’s Grill
Smith & Wollensky

Chinese New Year events in early part of the winter
Buddakan NY

Wine week
Quality Meats, Quality Italian

Opening for brunch on holidays when we would not normally be open
Le Diplomate

Word of mouth

Concierges, word of mouth and repeat business
Old Ebbitt, The Hamilton

Word of mouth
Prime 112

Education and personal recommendations
Tao Las Vegas

Websites/social media

Updating website image
Bottega Louie

Social media
The Hamilton

Smart partnerships

Partnering with corporate neighbors
Bob Chinn’s

Strategic partnerships and participation in citywide culinary programs
21 Club

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