Flower City Produce was established in 1985 by Sam Lentine and Vince Frassetto as a wholesale produce distributor to independent restaurants and hotels. Its distribution area includes much of the western New York from Rochester, Syracuse to the outskirts of Buffalo.
Expanding into broadline distribution in 2004, Flower City Produce now has a sales force with extensive experience in selling fullline products. Flower City Produce joined Golbon to expand its categories with new supplier relationships and offer a wider variety of products to its existing customers and increase its market share in the western New York area.
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