Sweet foods at breakfast aren’t going anywhere anytime soon—buttery waffles, pancakes topped with real maple syrup and stuffed French toast will always have their place on morning menus. But a growing number of savory flavors and formats are breaking their way into restaurants’ morning lineups, driven in part by consumer interest in all-day breakfast.
Check out these four trends for inspiring ways to offer more savory options in the morning.
1. Breakfast pizza
Pizza for breakfast is generally thought of as a dish best enjoyed after a late night (eaten cold, straight from the fridge). Breakfast pizzas, on the other hand, are perfect for brunch-goers—but they’re slightly different than what consumers might order on a Friday night, particularly when it comes to toppings.
Instead of pepperoni, breakfast pizzas often come topped with traditional morning fare, such as bacon or eggs. For a better-for-you take, operators could switch out the regular bacon for turkey bacon or turkey crumbles. At Cayenne Mediterranean Café, for example, the Breakfast Pizza option comes topped with scrambled eggs, sun-dried tomato, turkey bacon, mozzarella and herbs.
These types of items offer diners a familiar format with a new twist. For the 36% of consumers who say it’s important for a restaurant to offer unique breakfast items, according to Technomic’s 2017 Breakfast report, it’s a way to enjoy all the usual breakfast foods in a brand new way.
2. Portable and handheld items
Consumers are busier than ever, and that means they’re turning to breakfast-on-the-go more often. As a result, savory handheld breakfasts are on the rise. Technomic’s Breakfast report finds that 39% of consumers think it’s important for restaurants to have breakfast burritos, sandwiches or wraps on the menu—which could be due to their desire to get in and out quickly or take their breakfast with them to eat at a second location.
As for how to ensure handheld options meet their preferences, it’s helpful to know what’s hot. The fastest-growing proteins on breakfast sandwiches, for instance, are turkey sausage, turkey and turkey bacon, while some of the fastest growing ingredients in breakfast wraps are hash browns, feta and salsa, according to Technomic’s MenuMonitor.
3. Healthy alternatives
According to Technomic’s Breakfast report, 47% of consumers say it’s important that their away-from-home breakfast dish is healthful. Healthier breakfast offerings might include leaner meats such as turkey bacon instead of pork bacon, or scrambles loaded up with veggies instead of meats and cheeses. These types of savory dishes are perfect for diners seeking healthier options, as they’re naturally lower in sugar than syrup-laden options, and they’re also great for the ever-popular bowl meal, which can be customized to meet just about any diner’s personal preferences.
4. P.M. favorites, reimagined
Fried chicken has been growing in popularity on breakfast menus, thanks to chicken and waffles, but that’s not the only afternoon classic that’s making waves in the morning. Try turning leftover stuffing into waffles and serving it up with roast turkey and gravy for a Thanksgiving dinner-inspired breakfast. Alternatively, switch up the bread and put burgers on the A.M. menu—an English muffin is the perfect base, and, much like breakfast pizza, a fried egg is certainly welcome here.
Butterball helps you meet demand for unique breakfast dishes.
More than 60% of diners would be more likely to order a turkey dish if it were Butterball branded.* We have just what you need to drive traffic and boost positive perceptions during the breakfast daypart and beyond, from combinations of sweet and savory flavors to versatile, innovative turkey products. Get started with this Country Fried Turkey Waffler—a Southern-inspired breakfast or brunch option made with honey-flavored candied turkey bacon, turkey filets that have been battered and fried, savory waffles, and a sweet-and-spicy drizzle of Nashville hot honey syrup.
*Butterball Proprietary Research, 2017