3. Focus on variety for men and older consumers…
In general, men and older consumers consider ordering a wider variety of pies than women and younger consumers would. In fact, more men than women say they’d order apple pie, chocolate cream pie, cherry pie, fruit cobbler, pumpkin pie, Key lime pie, banana cream pie, peach pie and pecan pie. The only pie option listed that received equal preference from men and women is crumble/crisp. Men are also more likely than women to add toppings to pie. And broken down by age, 58% of those age 35 and older say they’d consider ordering pie as dessert after dinner, while just 41% of those age 18-34 say the same.