Millennials buy in to high-tech tapas

Basque-style tapas, known as pintxos, appeal to millennials for their shareability and global flavors. They also score points with operators for their high margins. At Atlanta’s trendy Cooks & Soldiers, Executive Chef Landon Thompson differentiates these classic snacks, such as Caña y Frutas, with cutting-edge techniques and presentation. Diners are encouraged to try a variety to share; priced at $6 to $18 each, orders (with drinks) typically add up to an average check of $55.

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Lighter fruit-and-cheese pintxos are popular in the warmer months, especially with female guests, says Thompson. For fall, he’s planning heartier selections, including duck with blue cheese, and figs with Bayonne ham and Caña de Cabra cheese.


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