Going underground
To keep the insider vibe going, the Council idea was activated experientially in a two-day Taco Bell Speakeasy in Manhattan, featuring free Naked Chicken Chalupas and cocktails. Taco Bell partnered with media outlet Foodbeast to identify and tap local food influencers to attend, says Prince. To add to the intrigue, diners had to call a “secret” hotline posted on Twitter to reserve one of the 500 spots, which sold out both days.