Pizza Hut has introduced a new offering it’s positioning as the ideal pizza for the holiday season.
The chain’s Ultimate Cheesy Crust Pizza—a large pizza with 16 pockets in the crust that house a blend of five cheeses—will be available for a limited time beginning today.
"The holiday season is for catching up with loved ones," Zipporah Allen, VP of brand marketing and consumer insights for the pizza chain, said in a statement. "The Ultimate Cheesy Crust Pizza is the perfect addition to upcoming holiday festivities, because we believe there are no better times than those shared over a fun and delicious meal together.”
To market the new item, Pizza Hut has put together holiday “starter packages” containing holiday cards, pizza-themed string lights and a pizza blanket that customers can enter to win on social media.