There was a time when secret menus were unusual, a unique way of letting regular customers feel like insiders. Now the list of chains that offer one includes much of the chain sector, from upstarts to established giants, and there’s little secrecy left about what’s on the rosters.
Yet some operations are trying to bring the mystique back to the secret menu with new approaches and different sorts of hush-hush items. We've compiled a sampling, but please keep it to yourself.