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Starbucks debuts Princi baked goods at its Reserve Roastery locations

Starbucks will be serving Princi baked goods at its current and future Reserve Roastery locations.

Now available at its Seattle Reserve location, Princi offers over 100 menu items, including cornetti and focaccia sandwiches. The dishes will be made using ingredients imported from Italy, 25 of which are specifically for Princi. A commessa (shop assistant) is there to guide guests through the offerings.

Princi was founded by Italian native Rocco Princi, who opened his first store in Villa San Giovanni at the age of 21. Today, Princi has six locations throughout Milan and London. Its location inside Starbucks’ Reserve Roastery in Seattle is the chain’s first U.S. location.

“Today, I am realizing a dream that I have had since I was a young man, and I am grateful to [Starbucks Executive Chairman Howard Schultz] for his vision to bring Princi to the world,” Princi said in a statement. “Having worked side by side with the team that Starbucks has assembled, I have seen firsthand their talent as well as the attention they have given to ensuring that the fresh, authentic, hand-crafted ingredients that define the Princi experience are being honored. I am excited and humbled that the people of Seattle will now be able to experience our food.”

Starbucks has plans to open more Reserve Roastery locations throughout the next two years in Tokyo, Shanghai, Milan, New York and Chicago.

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