Burger King vs. 7-Eleven
Burger King’s bodacious pledge to become the regal power in the hot dog market hasn’t sat well with the undisputed champ of the roller-dog weight class, c-store powerhouse 7-Eleven. The home of the Slurpee is trash-talking that it’ll triumph with the one-two combination of variety and price.
“We’re not about to let any King threaten that juicy, American liberty by limiting the people to just two predetermined menu options,” 7-Eleven growls in a customer guarantee it’s dubbed the Hot Dog Bill of Rights.
In new marketing push, 7-Eleven is touting its everyday offer of a quarter-pound hot dog and a Big Gulp soft drink for $2, all day.
BK has yet to come back with any mother remarks.
Starbucks vs. members of its loyalty program
Yesterday’s announcement about changes in Starbucks’ loyalty program hasn’t sat well with all the participants, who seem to outnumber the tally of Americans who own a television.
The rub seems to be the premium reward level, known in Starbucks-ese as gold status. Under the current program, customers earn that elite classification by visiting a Starbucks 30 times. Under the changes that take place in April, when stars will be awarded in accordance with dollars spent rather than store visits, they’ll have to spend at least $150.
To get any of the giveaways that are awarded gold-status customers, new entrants into the group will have to snag another 125 stars—the equivalent of at least $63 in purchases.
The battle is currently waging in social media, without a spillover to the units. That could change when heavy users are confronted with the program adjustments in April.
Meanwhile, some observers are betting that Dunkin’ Donuts could mount a title challenge to exploit the dissatisfaction of Starbucks fans.
GMO opponents vs. big food companies
A bill introduced in the U.S. Senate has been a match set to tinder because it deals with the issue of GMO labeling. Starting July 1, foods sold by supermarkets in Vermont will have to provide a heads-up on their packaging if they contain genetically modified ingredients. Food processors fear the Vermont law will be the first domino in the spread of GMO labeling requirements from coast to coast. So they’re pushing the new federal measure, which would make GMO labeling voluntary rather than mandatory.
Opponents of GMOs are mustering their resources to thwart the measure, which they’ve tagged the Dark Act.
Right now, the controversy has centered on packaged retail foods, not ready-to-eat fare. But the restaurant industry is carefully watching the situation because it fears the requirements could be expanded to what comes into restaurants via the back door.