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FSA Adds Online Marketing Vendor to Value-Added Services Program

PHOENIX, AZ (Aug. 20) Food Services of America (FSA) has added, mUrgent, an online marketing vendor, to its "At Your Service" program linking customers to preferred third-party service providers. Effective September 8, 2009, mUrgent will be FSA's exclusive vendor for email marketing, targeted direct mail, online ordering and Web site design to more than 29,000 FSA customers.

"Food Services of America is proud to recommend mUrgent as our preferred partner for these restaurant marketing services because they are experts in the restaurant industry," says Joni Bott, corporate director of marketing at FSA. "Their strong experience with independent operators makes them an ideal fit for 'At Your Service' and we are confident that our customers will be impressed with the services available to them at such affordable prices. At a time when gaining market share is so critical, cost effective marketing programs like these are a smart bet for the budget-conscious operator who wants the biggest possible bang for their buck."

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