Named after the donkeys that hauled coffee up and down the mountains of Kona, Hawaii, the Bad Ass Coffee Co. is infused with Hawaiian culture, from the “Aloha” uttered to customers to the tropical decor and, of course, the coffee beans themselves. Founded in Kona in 1989, Bad Ass was bought by Utah businessman Michael Bilanzich in 1995 and opened its first franchise the same year. “We want to expand everywhere,” says Harold Hill, the company’s president, CEO and co-owner with Bilanzich, noting that Bad Ass plans to build 17 franchise locations this year.
| Location | Salt Lake City, Utah |
|---|---|
| 2006 Systemwide Sales ($000) | $26,000,000 |
| YOY Sales Change | 20.9% |
| 2006 U.S. Units | 52 |
| YOY Unit Change | 15.6% |
| 2006 Average Unit Volume ($000) | $530,000 |
| Future 50 Year | 2007 |
*Technomic estimate
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