When Bill Palmer, co-creator of Applebee’s, went fishing for a new concept, he landed an under-served niche: casual seafood. The chain riffs on a fishing lodge, thus the woody interior, rods and vintage photos on the wall and a 400-gallon aquarium. Palmer’s company owns seven restaurants in Georgia and has seven franchises, mostly in the South.
|2006 Systemwide Sales||$39,000,000|
|% Change in Sales||16.4%|
|2006 U.S. Units||13|
|% Change in Units||0.0%|
|2006 Average Unit Volume||$3,000,000|
|% Change in AUV||3.4%|
|Future 50 Year||2007|