When Bill Palmer, co-creator of Applebee’s, went fishing for a new concept, he landed an under-served niche: casual seafood. The chain riffs on a fishing lodge, thus the woody interior, rods and vintage photos on the wall and a 400-gallon aquarium. Palmer’s company owns seven restaurants in Georgia and has seven franchises, mostly in the South.

LocationDuluth, Ga.
2006 Systemwide Sales$39,000,000
% Change in Sales16.4%
2006 U.S. Units13
% Change in Units0.0%
2006 Average Unit Volume$3,000,000
% Change in AUV3.4%
Future 50 Year2007