With HuHot, Montana’s Yap family, which cut its teeth as Godfather’s Pizza franchisees, has set out to conquer an untapped fast-casual niche. Their inspiration? Genghis Khan, who viewed competitors with disdain and the world as ripe for conquest.

LocationMissoula, Mont.
2006 Systemwide Sales$27,500,000
% Change in Sales83.3%
2006 U.S. Units19
% Change in Units46.2%
2006 Average Unit Volume$1,700,000
% Change in AUV1.5%
Future 50 Year2007