With HuHot, Montana’s Yap family, which cut its teeth as Godfather’s Pizza franchisees, has set out to conquer an untapped fast-casual niche. Their inspiration? Genghis Khan, who viewed competitors with disdain and the world as ripe for conquest.

LocationMissoula, Mont.
2006 Systemwide Sales ($000)$27,500,000
YOY Sales Change83.3%
2006 U.S. Units19
YOY Unit Change46.2%
2006 Average Unit Volume ($000)$1,700,000
Future 50 Year2007
*Technomic estimate

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