When Juice It Up! came on the scene in 1995, smoothie joints were just beginning to jump in the southern California market. Conceived of as a way for founder Larry Sidoti to ditch a suit-and-tie advertising career, the concept struck a chord and has since evolved from a low-key local favorite into a fast-track national franchise.

LocationIrvine, Calif.
2006 Systemwide Sales$28,000,000
% Change in Sales40.0%
2006 U.S. Units124
% Change in Units45.9%
2006 Average Unit Volume$300,000
% Change in AUV9.1%
Future 50 Year2007