When Juice It Up! came on the scene in 1995, smoothie joints were just beginning to jump in the southern California market. Conceived of as a way for founder Larry Sidoti to ditch a suit-and-tie advertising career, the concept struck a chord and has since evolved from a low-key local favorite into a fast-track national franchise.

LocationIrvine, Calif.
2006 Systemwide Sales ($000)$28,000,000
YOY Sales Change40.0%
2006 U.S. Units124
YOY Unit Change45.9%
2006 Average Unit Volume ($000)$300,000
Future 50 Year2007
*Technomic estimate

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