These rustic Belgian bakery-cafes, whose centerpiece is a large communal table, sell organic, Fair Trade priced coffee and an increasing number of products from self-sustaining, bio-diverse farms. The brand was founded in Brussels in 1990 by Alain Coumont, and the Belgian owners, PQ Licensing S.A. They opened the first stateside store in 1999.
| Location | New York, N.Y. |
|---|---|
| 2006 Systemwide Sales | $32,000,000 |
| % Change in Sales | 14.3% |
| 2006 U.S. Units | 20 |
| % Change in Units | 17.6% |
| 2006 Average Unit Volume | $1,700,000 |
| % Change in AUV | 2.4% |
| Future 50 Year | 2007 |